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View ArticleEssential Strategies You Should Know Before Rebranding (Or Branding for the...
Can you fill in this blank with the name of a company?: ___________ brings teams together with cloud-based video communications. If you answered Zoom, then the company has done a phenomenal job at...
View ArticleHow to Start a Real Estate Business Like a Professional
Anyone looking to establish a real estate firm must understand that running a real estate company is a difficult task. It’s no longer a secret that any entrepreneur who wants to start a robust real...
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An 8-Step Guide (With Resources You Can Use Instantly) on Starting a Business
You’ve most likely thought of starting a business at least once in your life. And the last few years are sure to have pumped more life into your idea – after all, we live in the era of side hustles...
View ArticleHow to Find an Epic Name for Your Fashion Brand
One of the world’s largest apparel brands was originally named Blue Ribbon Sports (BRS). While it’s hard to predict how far the company would have made it with that name, it surely is no match to the...
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The Ultimate Guide: How to Come Up With a Business Name
You’ve got the best idea since sliced bread. Now you need the perfect brand name for your business, product, website, or whatever it is that is currently nameless. In other words, you need to know how...
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2021 In Review – Squadhelp
As 2021 comes to an end, it is time to reflect on our performance as well as several insights that continue to guide our journey. First of all, I would like to express my sincere gratitude to our...
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Naming Your First Company: A Guide For First Time Founders (by an Expert)
Image courtesy of Unsplash The steps needed to name a business don’t change, but the job gets easier. I’ve had a hand in naming hundreds of businesses, and my naming company, Squadhelp, has been...
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Branding Starts With Human Nature: Lessons From Psychology
Image courtesy of Unsplash Despite experience working on thousands of naming and branding projects, and personally managing hundreds, it took an audiobook to cement something about the branding...
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Essential Guide on Audience Testing in Brand Naming from World’s Largest...
Once you have a hold of the basics of naming, you’re probably wondering what the next move is. Whether this is your first or your fifth experience of naming a business, you’re still learning. After...
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The Danger of Falling in Love With Your Brand Name
When naming a business, most first-time founders want a name to pop up and grab them. They want the fairytale: love at first sight. But naming doesn’t work like that — it’s more like ‘real love’ than...
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Domain Investing Described by Music
We asked our audience the thought-provoking question: “What song do you think best captures the attitude, feelings, and emotions of domain investing?” While the options are essentially limitless, here...
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When Domain Negotiations Take an Unexpected Turn
We consulted Twitter and asked for domain investors wildest and most ridiculous things they have heard during negotiations. Here is what they had to say: "I am very passionate about this industry, so...
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The Negotiation Checklist for Your Next Domain Sale
Whether you have 10 names or 10,000 names in your portfolio, receiving an offer on one of those names can be quite exciting. The thrill of negotiation and closing a sale is something that motivates...
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Here’s a Guaranteed Way to Get Excited About Your Brand Name
Today, we’ll be exploring a fairly advanced naming concept that isn’t frequently talked about on the internet. What we see fairly often is that entrepreneurs and product specialists going through the...
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5 Awesome Ways You Can Personalize a Generated Brand Name
Starting a business is a lot like entering a race—an unending one. And just like any race, the market doesn’t wait for anyone. Businesses are always on the move, searching for the next big thing...
View ArticleHow To Create The Perfect Name For Your Company
So you’ve started a business, and sure enough, it didn’t take you long to realize that just like how people can be competitive, businesses too are very competitive. And in this competition of...
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